Inside Serenity Beauty Salon, with treatment chairs and the Serenity logo on the wall

About Serenity

Established in 2013 by Kimberley Davies, a multi award-winning beauty salon and training academy in West Wales.

Over a decade in Cardigan

Caring. Skilled. Award winning.

Serenity Beauty Salon & Training Academy is a multi-award winning salon & hospital clinic, providing award winning beauty training, laser services, wedding make up & beauty treatments. We are situated in the lovely coastal town of Cardigan, West Wales. Owner, Kimberley Davies established the business in 2013. Our team have over 40 years of experience within the industry.

Serenity offers an extensive range of beauty treatments & bespoke training courses. We pride ourselves on using only the best brands & products to deliver the most outstanding treatments and courses.

Kimberley is registered by the HIW (Healthcare Inspectorate Wales) operating a hospital clinic providing medical grade laser hair removal and laser tattoo removal services.

What we stand for

Expert care, with a personal touch

Our team have over twenty years of combined experience within the industry, and we pride ourselves on using only the best brands and products to deliver the most outstanding treatments and courses.

  • Multi award-winning

    Welsh Hair & Beauty Awards finalist and Wales Top 100 Beauty Salon.

  • Trained in-house

    Our qualified therapists are trained in our own academy, to the same exacting standard.

  • Always learning

    Continuous training so you always get the newest, most effective techniques.

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Meet the Team

Kimberley Davies, Founder & Laser Specialist

Kimberley Davies

Founder & Laser Specialist

Kimberley founded Serenity in 2013 and has 15 years of experience in the beauty industry. Her passion is beauty training, and she also performs the salon's laser hair removal and laser tattoo removal treatments.

Katie Waller, Senior Therapist

Katie Waller

Senior Therapist

Katie has 13 years of experience in the spa and beauty industry and joined Serenity in 2019. She enjoys all aspects of her work, though lash extensions are her particular forte.

Siwan Tomos, Beauty Therapist

Siwan Tomos

Beauty Therapist

Siwan joined Serenity in 2022 as a fully qualified therapist with 6 years of experience. She especially enjoys creating nail art during BIAB gel nail appointments.

Meryl Evans, Beauty Therapist

Meryl Evans

Beauty Therapist

Meryl joined the team in 2024 as a fully qualified therapist with 4 years of experience, offering a wide range of treatments, with gel nails and nail art being where she shines most.

Ffion Marston, Beauty Therapist

Ffion Marston

Beauty Therapist

Ffion joined in 2024 with 3 years of experience and is currently completing her Level 3, having also trained within Serenity's own training academy. She especially enjoys nails and lash lifts.

Tara Davies, Aesthetic Practitioner

Tara Davies

Aesthetic Practitioner

Tara has over 20 years of experience in the beauty and aesthetic industry. She offers an array of advanced aesthetic treatments including anti wrinkle treatments, B12, chemical peels, mole removal and a lot more. Tara enjoys the aesthetic side of her work and thrives to always offer in-demand, advanced services in the salon.

FAQ

Where is the salon?

We are at 47 Pendre in the coastal town of Cardigan, West Wales, SA43 1JS.

How do I book an appointment?

Use the Book Now button on any page, or call the salon on 01239 758214.

Do you offer training as well as treatments?

Yes. Our Training Academy is fully insured and ABT accredited, and runs beauty courses led by Kimberley Davies.

What brands do you use?

Only the best brands and products available, and the team keep training so clients always get the newest, most effective techniques.